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Hãy viết đoạn tóm tắt về nội dung bằng tiếng việt kích thích người mua: As Apple Watch Rivals Vanish, Smartwatches Get Expensive and Locked Down

Four years ago most worked with most phones, whether you had an or an . Yes, the always has — and likely always will be — an iPhone-only device. But , , and even were making watches and fitness trackers that supported both iOS and Android by default. Some companies used Google’s early versions of Wear OS to build these watches, or they used a proprietary operating system like Samsung’s Tizen. 

But one by one these companies either dropped iOS support or, , outright left the wearables category. on Wear OS development. Fitbit — a former champion of iOS and Android development before — only released one cross-platform wearable last year, with the alongside the Android-only . is Android-only after supporting iOS on earlier watches.

Read more: Best Smartwatch for 2024

Most recently Fossil announced that its Gen 6 watch will be the company’s last Wear OS smartwatch, which removes from the field one of the more affordable ways to use Google’s Wear OS 3 as an Apple Watch alternative. (Montblanc’s $1,295 Summit 3 Wear OS watch is still on sale, but that’s far more expensive.)

Google’s Wear OS has become harder for third parties

As the smartwatch industry is increasingly run by the companies that make phones, it’s tougher than ever for a separate entity to break through.

It’s not hard to see why. Apple successfully lured iPhone customers into buying Apple Watches by offering easy access to Siri, iMessage and fitness tracking features. While a subscription isn’t necessary to use the Apple Watch,  provides an additional upsell by pulling the watch’s workout data directly into its exercise videos.

Samsung and Google are following much the same playbook for its and lines respectively. Both companies are selling watches that offer perks when you pair them up with most Android phones. Samsung locks away Galaxy Watch features like its ECG sensor unless the watch is paired up with a Galaxy phone. Meanwhile Google’s Pixel Watch line will likely showcase the upcoming Fitbit Labs AI program, in which Fitbit Premium subscribers will get health insights derived by artificial intelligence. 

With so much effort being poured into these bigger companies’ watches, companies like Fossil and TicWatch have to do a lot more work in order to have their watches stand out. Fossil tried to leverage its legacy in the watch space, rebranding its Gen 6 watch for several of the company’s other brands like Skagen and Diesel. TicWatch perhaps is most notable for including a lower-power secondary screen into its watches, which gives them days of battery life since their OLED display doesn’t need to be powered at all times.

Why can’t we have more midrange watches?

Even if the smartwatch space ends up largely mirroring and being led by smartphone makers, that doesn’t mean that smartwatches need to continue being so expensive. If there were also more affordable watch options, it would be easier to accept the fact that these devices only work with one phone OS or the other.

While I wouldn’t call $249 cheap for a watch, Apple has offered an model at that starting price that includes most of the features aside from the always-on display and ECG tracking. Apple’s Certified Refurbished store knocks the SE down even further to $209.

But over on the Android side, the cheapest new Wear OS watch appears to be the . Samsung used to offer an of watches that were slightly cheaper than the mainline Galaxy Watch, but the company hasn’t continued that line for a number of years. has a $299 starting price, which could still be viewed as expensive for a watch that serves up notifications and fitness tracking.

I’d like to see both Samsung and Google mirror their more affordable “A” phone lines — the and the  — in their watch brands. Ideally these could be midrange Wear OS watches that are priced between $100 and $200 with some feature omissions, like removing the ECG tracking. It would be even better if both companies would consider a degree of iOS support to compete in a price range that the Apple Watch currently doesn’t occupy.

The best cross-platform options not made by a phone maker

Garmin and Amazfit appear to be the best alternatives to the more expensive watches. That may be a surprise since both brands appear to have more in common with the trackers Fitbit used to prioritize than they do with the Apple Watch. 

Garmin has hybrid watches, starting at $180, with physical hands like a standard watch and a screen that gives notification previews. Its more smartwatch-like and , however, fall squarely into the same price ranges as the bigger smartwatch makers. Garmin differentiates itself by touting its watches’ battery life (they can easily go for days between recharges), their GPS features for runners and an exhaustive number of fitness tracking options. 

Amazfit has also been eying bargain hunters over the last several years. While we haven’t tested the company’s more recent watches, the $200 Amazfit GTR 4 was first released in 2022 and is still on sale. It has an OLED display that runs the company’s Zepp OS. Amazfit also has a $120 GTR Mini watch with heart rate monitoring, a blood-oxygen sensor and stress monitoring. 

If you want to stick to a more well-known option, you can still buy the or the . Be aware that Fitbit appears to be deprioritizing the Fitbit OS that those devices run on, turning its focus to the more expensive Pixel Watch. But hey, at least the Charge and Versa run on iOS and Android. 

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