There are toys that fade as quickly as they’re released and then there are true gems. Great toys are timeless. It doesn’t matter if these toys were released years ago, they just don’t fall out of style. Last year was a big one for toys, and there are some popular dolls, playsets, DIY kits and more that are still killing it in 2023. 

This story is part of Gift Guide, our year-round collection of the best gift ideas.

From Squishmallows to the Bluey Playhouse, we’ve rounded up some of the hottest toys on the market below to make it easy to find a truly great gift for your kid (or yourself), no matter the age or occasion.

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Not ready for an actual pet? Little Live Pets is here for you. The Mama Surprise guinea pig set includes a soft, interactive mama pig and three babies that will appear in the hutch. Note: An adult is needed to set up the hutch so kids can experience the “birth” surprise element. Mama has over 20 sounds and reactions, and the set includes accessories for your new pets. 

What’s better than one Squishmallow? Three of them. These plump stuffies are still ultra-popular with kids. (Adults agree, because Squishmallows actually won the Toy Association’s 2022 Toy of the Year award.) This gift combines adorable toys with the element of surprise, so unwrapping this mystery box will be a highlight. Inside the box are three surprise 8-inch plush toys, chosen at random. 

If your child loves to imagine themselves in the Star Wars universe, enhance the magic with an interactive L0-LA59 (LOLA) droid. LOLA features over 45 light, sound and movement combinations and three different modes of play. Attach LOLA to the included stand in Hover Mode, or put her in Companion Mode by attaching legs. On the Go Mode means she’s zooming through the galaxy (with some help from you).

Australia’s animated dog family has our hearts. And with a line of fun, quality toys, they have our wallets too. Gift your little one hours of playtime with this new, interactive playhouse set. The large (17 inches tall and 30 inches wide) house folds up for easy storage, and you can pop Bingo, Bluey, Chatterbox and Nana in there plus all the accessories. When kids press the Octopus, lights and sounds are activated for leveled-up play.

Kids who enjoy building will love this DIY kit. They can put together a 2-foot vending machine that doubles as a coin bank. Soda bottle-shaped gummy candies are included so kids can stock their machine and start vending. Bonus: This kit isn’t all fun and games; it’s a STEM project in disguise. Lessons in math and money, gears, gravity, force and more are embedded in this cool gift. Best for kids ages 8 and up.

A new set from Lego, Olivia’s Space Academy contains 757 pieces. Build a Shuttle model, classroom, mission control and observatory. Four Lego figures and science accessories — including a planet model — complete the science scene. Best for ages 8 and up.

With Magic Mixies, kids can cast a spell on their magic crystal ball with the included light-up wand and conjure a cute Magic Mixie toy. When the creation is over, the interactive plush toy provides its own fun with over 80 lights, sounds, and reactions. Bonus: The crystal ball doubles as a night light.

This sweet hair salon set will thrill any kiddo who loves cute little animals. If you already have some Calico Critters playsets, Pony’s Stylish Hair Salon makes a perfect addition to your “town.” The salon includes a posable pony figure complete with silky hair and a dress and over 40 accessories. Best for ages 3 and up.

Snap Circuits are the perfect gift for curious kids. There are over 100 electronic projects possible with this STEM set, which is best for ages 8 and up. Build a flashlight, photo sensor, siren and more. The best part is that kids are learning about the fundamentals of electricity as they play.

This is the mother of all dinosaur toys. At over 3 feet long, Super Colossal Giganotosaurus is an impressive play thing. He can gobble up action figures (and luckily you can rescue them via his belly) and generally wreak havoc. Best for ages 4 and up.

Plastic Pop It bubbles are so fun to smoosh. It’s easy to see why the fidget toys became so popular. But this trend has a new twist: It’s now a light-up game. Simply press the patterns that light up to play along. The Light Up Pop It Pro makes a great toy for car rides or plane trips, or just something to have handy to keep kids busy. 

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