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Hãy viết đoạn tóm tắt về nội dung bằng tiếng việt kích thích người mua: Generative AI for Photoshop Is Here, and Now We Know How Much It Costs

Firefly, Adobe’s family of generative AI tools, is out of beta testing. That means creative types now have the green light to use it to create imagery in Photoshop, to try out wacky text effects on the Firefly website, to recolor images in Illustrator and to spruce up posters and videos made with Adobe Express.

And now we know how much Adobe’s artificial intelligence technology costs to use. Adobe isn’t raising prices, but it’ll include credits to use Firefly in varying amounts depending on which Creative Cloud subscription plan you’re paying for.

If you have the full Creative Cloud subscription, which gets you access to all of Adobe’s software for $55 per month, you can produce up to 1,000 creations a month. If you have a single-app subscription, for example to use Photoshop or Premiere Pro at $21 per month, it’s 500 creations a month. Subscriptions to Adobe Express, an all-purpose mobile app costing $10 per month, come with 250 uses of Firefly.

“We don’t want anyone conserving (credits) or creating from a place of scarcity or feeling like they’re rationing,” said Deepa Subramaniam, vice president of marketing for Adobe’s Creative Cloud subscription. Those who expect to blow through their caps can pay $5 per month for an extra 100 Firefly usage credits starting in November.

In my experience with Firefly so far, it’s generated some very cool effects — but I’ve also seen its limitations. It’s a cloud-based service, so there’s reason to expect Adobe will make good on promises of improvements as it retrains Firefly for better results.

Generative AI’s impressive abilities to mimic human output burst into the public consciousness in 2022 with the arrival of OpenAI’s ChatGPT, a text-based chatbot. Generative AI tools trained on large swaths of data make plenty of mistakes, but Adobe’s customers could prove more forgiving since many of them are exploring ideas. Generative AI is better with flights of fancy than literal truth.

Customers with paid subscription plans will be able to continue using Firefly if they blow through their monthly allowance, but it’ll be slower, Subramaniam said. Those who are on free tiers get a taste of the technology with 25 uses per month.

Also notable about Adobe’s approach: It’s paying Adobe Stock contributors whose imagery was used in training Firefly. Adobe will pay out a “meaningful” bonus annually, she said. The payout is based chiefly on how often a contributor’s images were licensed by customers but also the total number they’ve had accepted into the stock image licensing business.

You often can get better results by breaking generation down into multiple steps. For example, in the parachuting hippopotamus image above, I first prompted Photoshop to generate a hippo against a blue sky, then expanded the image to give it more sky, then added the parachute.

Images labeled as AI-generated

Plenty of people are alarmed by “deepfake” AI copies of real people and impressed with realistic AI images like the Pope blinged out in a puffy jacket. To help combat the problems, Adobe is using a technology called content credentials that it helped develop to improve transparency.

Images created using Adobe’s tools will be labeled as AI-generated using content credentials, Subramaniam said.

“That’s really how we’ll bring some trust and some transparency into the process to demystify all of this,” she said.

Editors’ note: CNET is using an AI engine to help create some stories. For more, see this post.

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