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If you’re tired of your “non-smart” TV not having access to apps like Netflix, Prime Video, and Disney+, you may have heard that a Roku streaming device is one of the best solutions to the problem. Aside from their low cost, Roku products are simple to install and easy to use, but they’re not the end-all-be-all of streaming peripherals either. In fact, there are many different kinds of streaming devices you can purchase to add movie and TV showing-streaming to your non-smart TV.

How about doing your streaming through a Google, Apple, or Amazon device? There are all kinds of Roku alternatives on the market, which can make the buying process a little tricky, but don’t be too scared. We’ve rounded up all the best devices that compete with the mighty world of Roku gear, whether you’re looking for the best of the best or something that costs less than the rest.

Top alternatives to Roku for cord-cutting

Source: Google

Google Chromecast with Google TV (4K)

Best overall

Excellent UI, solid app library, and Dolby Vision support

Chromecast with Google TV (4K) is Google’s flagship streamer. It’s perfect for most people and brings support for Dolby Vision HDR. You also get multiple user profiles.

Pros

• 4K with Dolby Vision and Atmos
• Remote can control your TV and sound system

The Chromecast with Google TV (4K) was the first to come with a real interface and a cute little remote, completely transforming the way we knew our humble Chromecasts. While it has some modern capabilities, like Dolby Vision and Atmos, Google actually priced it lower than its previous 4K dongle, making it one of our favorite streaming devices. In addition, it has double the RAM of what you typically get on similar Roku sticks. And due to the revamped Google TV interface, the Chromecast integrates better with the larger Google ecosystem.

Google Assistant can do a lot more than the limited TV-only capabilities of Roku’s voice assistant, such as controlling your smart home devices. Plus, if you aren’t happy with the content-focused interface, you can always swap it for a third-party launcher, and there are plenty of other things you can customize on your Chromecast as a power user.

Nvidia Shield TV Pro (2019)

Premium pick

Powerful processor and AI-powered upscaling

The Nvidia Shield TV Pro is undoubtedly one of the most powerful streaming boxes on the market. It’s versatile and supports 4K HDR streaming, GeForce Now, Steam Link, and much more.

Pros

• Excellent performance
• Supports a variety of audio and video standards
• Excellent support from Nvidia

Cons

• Expensive
• Just 16GB of internal storage

For those who want to do more than just stream movies on an Android TV box, Nvidia Shield TV Pro is the best (and maybe only) choice. No Roku streamer can even come close to the Shield TV Pro’s capabilities and versatility. For one, the Shield TV Pro gets 3GB of RAM and 16GB of onboard storage, both of which are more spacious than most other streaming hardware.

Although the storage is actually a step down from the 500GB offered on previous Pro models, those used a slower hybrid mechanical HDD. Secondly, when paired with a game controller (sold separately), you can use the Shield to play games from a variety of sources, including GeForce Now and Steam Link. And if you attach an external hard drive to it, you can even turn it into a great Plex server. However, all those capabilities came at a price that most buyers won’t consider affordable.

Onn Google TV 4K Streaming Box

Best value

An inexpensive 4K Google TV streamer

The Onn Google TV streamer is one of the more affordable 4K streaming boxes you can get. It’s not the most powerful, but it performs reasonably well.

Pros

• Great value for money
• Google TV interface

Cons

• Lacks Dolby Vision HDR
• No support for lossless audio formats

The newest entrant in the streamer space, the Onn Google TV 4K Streaming Box, comes from Walmart. Onn is a private label of the retail giant, and it has been selling Android TV boxes for some time. The latest box offers a pretty good value at just $20. It can stream in 4K and supports HDR10. But unfortunately, there is no support for dynamic HDR formats, like Dolby Vision or HDR10+.

The overall performance of the Onn TV box is good, even though it’s not super powerful, like the Nvidia streamers. You’ll also be happy to see the Google TV interface instead of the older Android TV one. Moreover, the bundled remote has pretty much everything you need and quick access keys for YouTube, Disney+, Netflix, Paramount+, and Google Assistant. All-in-all, it’s a good deal if you need a cheap 4K streamer but don’t care about Dolby Vision or lossless audio.

Amazon Fire TV Stick 4K Max (2nd Gen, 2023)

Best for Fire TV OS

Amazon’s flagship offering

Amazon’s revamped Fire TV Stick 4K Max has everything a next-gen streaming device should have, including Wi-Fi 6E support and up to 16GB of internal storage.

Pros

• Up to 16GB of storage
• Includes Fire TV Ambient Mode
• 2.0GHz quad-core processor

The Amazon Fire TV Stick 4K Max has been a fan-favorite for years now, but it was about time the company took things back to the drawing board. Now we’ve got an all-new generation of the 4K Max, and this thing is quite the little beast. For starters, the hardware is powered by a state-of-the-art 2.0GHz quad-core processor, so there should be little to no buffering in your future. Plus, with Wi-Fi 6E support, pairing the 4K Max with a compatible Wi-Fi 6E router is going to totally change the game, at least as far as web performance is concerned.

You can also look forward to double the storage space of the previous 4K Max and the integration of Fire TV’s Ambient Experience, which lets you display up to 2,000 pieces of museum artworks and photographs in crystal-clear 4K.

Source: Apple

Apple TV 4K (3rd Gen)

Powerful but expensive

Best for Apple enthusiasts

Apple TV 4K (3rd Gen) delivers one of the most refined media streaming experiences on the market. It’s also very powerful. But you’ll have to pay a premium for it.

Pros

• Plenty of storage
• Dolby Vision and HDR10+ support
• Software and app library are great

Cons

• Doesn’t integrate with non-Apple devices
• Ethernet port limited to 128GB model
• No bundled HDMI cable

The Apple TV 4K (3rd Gen) may be more expensive than every Roku streaming device, but it’s one of the best media streamers on the market, if not the best. If you are already a part of the Apple ecosystem, there is no better Roku alternative. The 3rd generation Apple TV, the latest version of the device, is considerably cheaper than its predecessors and starts at $129.

For this price, you get a powerful Apple A15 Bionic chip to keep everything running smoothly, an extremely easy-to-use user interface, a well-stocked app collection, and support for game controllers. The Apple TV 4K also supports all major HDR standards, including HDR10+ and Dolby Vision, and it can decode or pass through Dolby Atmos surround-sound audio format.

Unfortunately, Apple doesn’t bundle an HDMI cable in the box. And you’ll need an Ultra High-Speed HDMI cable to fully realize its potential. Also, the Ethernet port and thread networking support is limited to the more expensive 128GB model.

Amazon Fire TV Stick Lite

A budget Fire TV streamer

Tons of apps and Alexa support

Amazon Fire TV Stick Lite is one of the cheapest ways to get steaming capabilities on your TV. It supports up to full HD streaming and has a decent selection of apps.

Pros

• Supports HDR 10+ and Dolby Atmos
• Great value, especially during sales
• The remote has Alexa support

Cons

• Software isn’t the cleanest
• No dedicated volume keys on the remote

If you still haven’t given up on your old HD TV or have a liking for Amazon’s Fire TV interface, the basic Fire TV Stick Lite could be the one for you. It lacks the bells and whistles of its Max sibling but is still quite capable, with support for HDR10 and 10+ along with Dolby Atmos. You get the same refreshed interface as its pricier relatives and the plethora of apps that the Fire TV platform supports.

The only quibble about this Lite model is that its remote lacks dedicated volume keys and cannot control your TV, unlike what you get on the Max and the standard Fire TV stick. However, the remote does support voice inputs through Alexa, which is a big plus over Roku’s HD option, which misses out on the feature. And Amazon often makes the deal sweeter with an even better price during sales.

Xbox Series S 512GB SSD All-Digital Gaming Console

The best game console for streaming

All-digital for the win

The Xbox Series S may not be the first peripheral you think of when it comes to streaming devices, but if you’re into next-gen gaming, this is one of the cheapest ways to get into the new age of 4K titles. It’s a great way to access your favorite movie and TV show content.

Pros

• Quiet operation
• Built-in support for Dolby Atmos and Dolby Vision
• Lightning-fast SSD

Cons

• No disk drive
• No support for 4K gaming

The Xbox Series S has been around for a minute, and it’s one of our favorite ways to get into the next generation of consoles, while saving a bit of dough along the way. We’re also big fans of using the Series S as a dedicated streaming peripheral. Not only will you be able to watch movies and shows from Netflix, Prime Video, and other popular apps through the Microsoft system, but you’ll be able to watch certain content at up to 4K. Oh, and there’s also built-in support for Dolby Vision and Dolby Atmos.

Considering the fact that this is a digital-only system (there’s no disk drive on the Series S), you’ll be doing all of your actual gaming either with downloaded titles or streaming through Xbox’s Game Pass network. This also means that a solid web connection is a must for this system, although a strong Wi-Fi network is required for just about everything these days.

Source: Google

Chromecast with Google TV (HD)

Best for HD streaming

Google TV interface on a budget streamer

Chromecast With Google TV (HD) is a stripped-down version of the 4K Chromecast. If you don’t have a 4K or 8K TV, it’s more than enough for your needs.

Pros

• Snappy performance
• Great remote
• Solid price

Cons

• 4K version is only a $20 upgrade

Besides the 4K version of its Chromecast with Google TV streamer, Google also offers an HD version. It’s a solid option if you own an HD or full-HD resolution TV. It looks exactly like the 4K version, barring the HD branding, and you get the same remote with an onboard microphone. You can use the mic to talk to Google Assistant, navigate the Google TV user interface, control the TV volume, power off the TV, or switch the source input.

At $30, it’s cheap but still brings support for casting, smart home control, and HDR. Unfortunately, HDR support is limited to HDR10 and HDR10+, and you won’t get Dolby Vision. Nevertheless, Chromecast with Google TV (HD) is a good buy for any sub-4K resolution TV, thanks to its snappy performance and excellent app selection.

Amazon Fire TV Cube (3rd Gen)

Two-in-one

A Fire TV streamer hiding in an Alexa smart speaker

The Fire TV Cube (3rd Gen) combines the functionalities of a media streamer with a smart speaker. So if you are looking for both, it’s certainly worth considering.

Pros

• Hands-free access to Alexa
• Wi-Fi 6E
• Dolby Vision, HDR10+, and Dolby Atmos support

Cons

• Slow USB and Ethernet ports
• No HDMI cable in the box
• Expensive

The Fire TV Cube (3rd Gen) differs from any of our other recommendations because it does the double duty of a media streamer and a smart speaker. It’s also the fastest and most powerful media streamer in Amazon’s portfolio. As a result, it’s quick, and you won’t face any lag or slow-down.

Other Cube highlights include the ability to play 4K video, Dolby Vision and HDR10+ support, and Wi-Fi 6E connectivity. There’s also an HDMI input to pass through a gaming console, router, cable TV box, or another device’s output through it to the TV. The HDMI input comes in handy if your TV lacks HDMI inputs.

The Amazon streamer offers hands-free access to Alexa voice assistant thanks to its smart speaker internals. You can use it to find or play content, control smart home devices, and do much more without needing a remote — something that’s impossible on other Amazon Fire TV streamers. All these features and functionalities will set you back $140, plus the cost of an Ultra High-Speed HDMI cable, as one is not included in the box. The Fire TV Cube (3rd Gen) makes sense if you care for a smart speaker and value hands-free access to Alexa voice commands.

Nvidia Shield TV (2019)

A versatile choice

Impressive upscaling and DTS audio support

Besides its more expensive cousin, the Shield TV (2019) is one of the few streamers supporting DTS audio. It also uses the same CPU as the Pro model, so a lot of power is packed inside.

Pros

• More powerful than most streamers
• AI upscaling works really well
• Nvidia’s software support has been excellent

Cons

• Pretty steep price
• 8GB storage will fill up fast

The standard Nvidia Shield TV gets you many of the benefits that the Shield TV Pro is known for, including a beefy Tegra X1+ processor, a companion app, and an impressive AI, to name a few. It also has a cylindrical design unlike any other dongle and uses the same remote control as the Pro, which is miles better than the one bundled with older Shields.

As opposed to 3GB of RAM on the Pro, the standard Shield ships with just 2GB of memory. While this step-down doesn’t have any noticeable impact on your regular streaming services, it does mean you cannot play any Shield-exclusive games like Doom 3 and Half-Life 2. In a sea of cheap and equally capable video streaming boxes, the Shield TV isn’t the most value for your money. You can probably get by with the $50 Chromecast, but the non-Pro Shield TV won’t disappoint if you have your heart set on an Nvidia Android TV box.

TiVo Stream 4K

Best for Sling TV

Ambitious and affordable

For a true alternative to Roku streaming (and other well-known streaming devices), one should take the Tivo Stream 4K for a spin. It offers seamless compatibility with the Tivo app, and it’s powered by Android TV on the backend.

Pros

• Ambitious and affordable
• Great remote
• Stream app aggregates different services

Cons

• No Google TV launcher
• No HDR10+

TiVo is primarily known for its storied DVR history, but the company also has a regular media streamer in its arsenal. Originally launched for $50 in 2020, the streamer has since seen a price cut, bringing it in line with similar streaming sticks and boxes. It runs on the Android TV platform, so you get the usual goodies, including cast support, Google Assistant, Google Play, and more. But TiVo also includes integration with Sling TV and its Stream app, which aggregates TV shows and movies from various streaming services for access in one place.

As the name suggests, TiVo Stream 4K can play 4K content and supports Dolby Vision and Dolby Atmos formats. Plus, the bundled remote can control your TV and the media streamer.

Going with a Roku streaming device isn’t a bad idea, but if you’re looking to get a little more out of your smart TV experience, investing in one of the many alternatives we’ve spotlighted is a solid bet. Our list of Roku alternatives features products made by reputable brands that tout competitive features and pricing for their hardware.

Our editor’s choice, the Chromecast with Google TV (4K), has a lot going for it. It offers a modern user interface, a snappy performance, and access to its solid voice assistant. But if you need power and versatility, it’s hard to go wrong with Nvidia Shield TV Pro. It offers 4K streaming from all popular services and can play PC games in 4K HDR via GeForce Now.

Value-conscious buyers or people on a tight budget will appreciate the Onn Google TV 4K Streaming Box. At just $20, it can stream in 4K and comes with the Google TV interface. And despite its rock-bottom pricing, the device delivers a good experience and access to all popular streaming services. Finally, if you prefer Roku’s style of content delivery without overwhelming choices, Apple TV 4K (2022) is the closest you can get on that front, but you’ll have to shell out a pretty penny for it.

Source: Google

Google Chromecast with Google TV (4K)

Best overall

Excellent UI, solid app library, and Dolby Vision support

Chromecast with Google TV (4K) is Google’s flagship streamer. It’s perfect for most people and brings support for Dolby Vision HDR. You also get multiple user profiles.

Pros

• 4K with Dolby Vision and Atmos
• Remote can control your TV and sound system

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