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Hãy viết đoạn tóm tắt về nội dung bằng tiếng việt kích thích người mua: Android’s best feature is broken, but Qualcomm might be able to fix it

If you asked 100 Android users why they chose Google’s smartphone OS, you’d probably get close to 100 different answers, all with the same theme: choice. The flexibility of Android, whether it’s choosing your favorite OEM, form factor, or launcher, is the crucial piece that sets it apart from iOS, where you’ll find yourself locked to the same hardware and software experience as everyone else. But as companies like Google and Samsung have looked to rival Apple’s ecosystem, it’s hard not to feel like that sense of choice is beginning to crumble.

Thankfully, everyone’s favorite silicon maker might be up to the challenge. As usual, Qualcomm gathered plenty of journalists, analysts, and influences together in Maui — including yours truly — to announce its upcoming products for the next cycle of smartphones. Yet it wasn’t the Snapdragon 8 Gen 3 that got my heart racing, nor was it the upcoming Snapdragon X Elite platform designed to compete with Apple’s Mac lineup, as impressive on paper as both might be. It was Snapdragon Seamless, a crucial new initiative that came at the very end of Qualcomm’s annual keynote.

Source: Qualcomm

If you missed the news — and frankly, it was easy to miss — Snapdragon Seamless is a new approach to cross-platform ecosystems, allowing devices like Android phones and Windows PCs to communicate in the background using Bluetooth LE to exchange files, notifications, audio prioritization, and much more. It’s effectively built into the DNA of Qualcomm’s new chips, so your futuristic Galaxy S24 Ultra running on Snapdragon 8 Gen 3 could feel right at home alongside your Snapdragon X Elite-powered laptop from Asus or Lenovo.

It’s easy to look at Seamless in one of two ways: the savior of Android’s fragmented lineup of OEM ecosystems, or yet another addition to an ever-growing mess. My initial feelings on Seamless leaned towards the latter; I was immediately reminded of XKCD’s infamous “Standards” comic, which sees the problem of too many competing standards get solved by… adding another competing standard.

A conversation with Dino Bekis, Qualcomm’s vice president and general manager of Wearables and Mixed Signal Solutions, has me thinking a little less skeptically. Yes, there are some limitations here — this isn’t the end-all-be-all ecosystem solution that USB-C has proven to be for your charging woes, for example. But from my vantage point, Seamless is nothing but good news for the consumer.

We’re in the earliest days of Seamless, which will arrive in products beginning next year. It really feels like an effort to design a product ecosystem based on the silicon inside it, rather than the OEM name. That means, in theory, you wouldn’t need Galaxy Buds to have an excellent audio experience with your Galaxy S24 (assuming Samsung signs on to be a Seamless partner, of course). If anything, it could spur a sense of competition, as OEMs are forced to compete with products from brands like Sony or Bose, which might battle improved ecosystem support with better sound quality or noise cancelation.

As companies like Google and Samsung have looked to build out their ecosystems in an effort to sway Apple customers (or prevent current Android customers from leaving), it’s come at the sacrifice of Android’s best feature. Sure, you can still buy a Galaxy Watch 6 to go with your Pixel 8 Pro, but you’re going to have to download a handful of apps to get it to work — and even then, the experience will still feel less native than it would on a One UI device. The same goes for the Pixel Watch 2 and a Galaxy S23 Ultra; mixing and matching Android manufacturers just isn’t as positive an experience as picking and sticking to one brand.

But that’s not what Android’s about, and frankly, it’s not what Android has ever been about. Snapdragon Seamless is a different philosophical approach to ecosystems than what we’ve seen from other companies, primarily because Qualcomm is focused on its chips, not hardware products. I asked Bekis whether Qualcomm would market these tools to consumers, and outside of a potential badge on product packaging to let you know a certain device is Seamless-certified, the answer is no. Qualcomm isn’t looking to cheerlead one company or another — it wants its silicon to provide an unmatched experience.

Granted, I still see some problems here — Google may be a partner through Android, but the Tensor chips found in the Pixel aren’t touched by Qualcomm. The obvious reliance on Snapdragon chipsets means you’re still looking at some level of restrictions when it comes to products all working together in harmony. Meanwhile, that XKCD comic keeps rattling around in my brain. Qualcomm isn’t a knight in shining armor, free of ulterior motives. Seamless is undoubtedly a step towards attempting to get consumers to pay attention to its own products, even if the OEM name on the box isn’t consistent.

Still, I think this is a good step forward, and the partnerships Qualcomm has announced so far have me looking at the future with a sense of optimism. Considering the stranglehold Snapdragon holds on the Android device market (sorry, MediaTek fans) this is bound to benefit the vast majority of customers staying away from the iPhone. We just have to hope any brand using Qualcomm chipsets — especially Samsung — allows Seamless to grow alongside their own respective ecosystems.

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